Katie is a wine enthusiast and Netflix binge watcher, working it off as a gym rat when she’s not learning more about interior design, fashion, style… and SEO - because why not?
The combination of expectations, from ourselves as well as others, that we “should” be able to knock the socks off our businesses, families, personal development, health care and exercise regime, and somehow actually have friends and time to write that book or learn that language or travel or…well, it’s just tiring. So, if a sabbatical is impossible… what can you do?
The golden ticket in marketing isn’t a billboard in Times Square. It isn’t premium placement in your local newspaper or a really great event sponsorship that offers you a table in the lobby. The best marketing happens organically, seamlessly and seemingly effortlessly, straight from the lips of others.
In today’s climate, a successful entrepreneur is one who can operate at an ever-increasing rate of change. To manage this change, you must institute a dynamic, flexible organization within your business, one that finds a balance between innovation and stability, between comfort and chaos, between uncertainty and permanence.
Excellent service is your best marketing tool. It’s one of those slow-burn activities that takes a long time and a lot of work to build, but a great reputation with the customers you love is bar-none the most powerful form of marketing you can ever work on. It’s the first, and by far the most important, tool in your kit.
We're feeling pretty darn warm about our team, and we hope we can help you feel the same way about yours. As you know, our theme for 2019 is Resilience, and we turned our minds to building a resilient team, something you know we value deeply. A great, resilient team is there for you through good times and bad.
Kim is awfully nerdy about calendars. From the massive, colour-coded family calendar in her home, logging and managing the details of every single person, and how each of these interacts with every other person, to the carefully constructed schedules of Admin Slayer’s clients, the connections that calendars create simply delight her.
When you start building your company, and handing off those tasks to people are are frankly better at it than you are, your relief is palpable. Your sleep increases, as does your joy and—trust us—your revenue. You’re no longer alone in this business. It’s one of the most fantastic feelings in the world.
We know we want and need resilience in order to be successful, but there’s a difference between talking about it and living it. Living it means finding ways to bring resilience into every aspect of your life. Throughout 2019, we’ll be writing about how to build resilience into your business, every single day.