The golden ticket in marketing isn’t a billboard in Times Square. It isn’t premium placement in your local newspaper or a really great event sponsorship that offers you a table in the lobby. The best marketing happens organically, seamlessly and seemingly effortlessly, straight from the lips of others.
The thing about technology is that — just like everything else — it can fail. You want to make sure that if one thing breaks down in your business, you aren’t caught in a tornado of subsequent failures that leave you hanging and unable to progress. Here’s how to get started.
The first quarter of the calendar year is almost over. As you look back over what you've accomplished - and haven't accomplished - thus far, we'd like to remind you that operating a business is anything but consistent.
In today’s climate, a successful entrepreneur is one who can operate at an ever-increasing rate of change. To manage this change, you must institute a dynamic, flexible organization within your business, one that finds a balance between innovation and stability, between comfort and chaos, between uncertainty and permanence.
Cheri supports our clients with her cross section of industry experience and with varying levels of digital sophistication. Our Systems & Software Slayer is always ready to lend a hand, answer a quick question, and find a solution to a wild digital issue.
Excellent service is your best marketing tool. It’s one of those slow-burn activities that takes a long time and a lot of work to build, but a great reputation with the customers you love is bar-none the most powerful form of marketing you can ever work on. It’s the first, and by far the most important, tool in your kit.
We're feeling pretty darn warm about our team, and we hope we can help you feel the same way about yours. As you know, our theme for 2019 is Resilience, and we turned our minds to building a resilient team, something you know we value deeply. A great, resilient team is there for you through good times and bad.
Kim is awfully nerdy about calendars. From the massive, colour-coded family calendar in her home, logging and managing the details of every single person, and how each of these interacts with every other person, to the carefully constructed schedules of Admin Slayer’s clients, the connections that calendars create simply delight her.
You want your business to be adaptable and engaged at every single level. You cannot be everywhere, in every single interaction, and there are some things you just can’t plan for. You need to create a strong team environment, one that empowers your team members to maximize their value.
When you start building your company, and handing off those tasks to people are are frankly better at it than you are, your relief is palpable. Your sleep increases, as does your joy and—trust us—your revenue. You’re no longer alone in this business. It’s one of the most fantastic feelings in the world.
Success, traction, fruition, and top-notch delivery are the name of this game, and athletes understand their success and sustainability are directly related to their consistent Practice (regime) to unleash their fullest potential. Where is the parallel in business? In leadership?
We know we want and need resilience in order to be successful, but there’s a difference between talking about it and living it. Living it means finding ways to bring resilience into every aspect of your life. Throughout 2019, we’ll be writing about how to build resilience into your business, every single day.
Depending on how long you’ve been in business, chances are you’ve thought about video production as a marketing tactic. I’ve talked to hundreds of business owners over the last few years on this topic and one of the main questions that comes up over and over again is where to even start? With so many options for filming including DIY, professional and even FB Live, it’s easy to get overwhelmed.
Aspen checks your sentences and your numbers to make sure that you say what you meant and calculated correctly. She manages your incoming orders, sets up your processes, and just takes all those pieces off your hands. A strong communicator with specific training in confidentiality and security, a healthy laugh, and a yearning for learning, Aspen is the slayer that will keep your business ship-shape and your message on point.
“Perfectionism” sounds like one of those pat answers that people give during interviews when they’re asked to describe one of their negative qualities. When you’re a professional who specializes in making sure things are just so, this can be a sneaky way of answering the question without answering the question. It’s how people try to turn a negative into a positive.
Recently, we attended a great business event with fabulous speakers. One of the speakers came up and we were shocked - he looked nothing like his picture. It was so different, he even commented on it, stating that he keeps it around to remind himself how attractive he used to be. We get it. We miss our younger faces too.
At Admin Slayer, we’re pretty nerdy about creating written processes. To us, the idea of a written process is not only good, it’s necessary. However, so often when we suggest that a written process be created, we get push back.
Everything you put out into the world with your name / your business name on it is a reflection of the work you do. Even if that bit is not something you do for business - it’s an expression of you and your business. And an amateur photo? It makes you look - quite literally - like an amateur.
We all know, intellectually if not emotionally, that delegating increases productivity and profitability. It makes sense: if you can charge more for your expertise than it costs to pay your staff, then your focus should be on delegating as much as possible, and having your assistant boost your billable hours by coordinating your time.
Since all that dust settled in September, what have you been working on? If you're still chasing dust mites, feeling like you're constantly in "catch up" mode, putting out fires and looking backwards - you aren't alone. Many business owners say they're too busy fixing broken things and managing crises to lift their heads and actually propel their businesses forward.
Those entrepreneurs who have found a way to incorporate some innovative technology into their business are the ones who are thriving, even in a depressed economy. Here’s how they did it, and why it makes good sense for you to consider it for your company.
Having a clear purpose or vision is required if you want to have a strong company culture that can be sustained over time and as you grow. Without it, your company and your culture are being morphed and shaped without intention. That’s a problem.
An information hound at heart, Carla loves learning in her day to day life and continues that in the variety of asks that being a Slayer brings. Her breadth of interests range from Severe Weather Spotting, Amateur Radio Operation, Crisis Intervention, Red Cross first aid instructor, and drumming.
Imagine for a moment that when you started your financial planning work, the information that you needed from the client was all there, organized, and ready to go. The time you needed to create that plan was already in your calendar. All you have to do is…complete the plan.
September is almost over. Where did this month go? If you're like a lot of business owners, you've been working your tail off, both personally and professionally, over the past month. It may feel like the last few weeks have simply been a whirlwind, and you're somehow in need of a vacation - already.